House Hippos is a dog clothing brand inspired by elevated staples, timeless style, and second chances. Founded by Ashley Pelkoski and inspired by her rescue pit bull, Wrigley, House Hippos blends style, function, and heart to create thoughtfully designed garments for dogs of all shapes with a special focus on bully breeds as most dog apparel does not accommodate their blocky builds.
When Ashley rescued Wrigley, her skin was severely irritated, and she was later diagnosed with skin cancer. Protective clothing became a daily necessity but nothing on the market fit her strong, muscular frame or met the standard of style she deserved. The options were either too constricting, too flimsy, or simply not elevated enough for Wrigley’s effortlessly elegant presence. With over six years of experience in the fashion and retail industry, including roles in operations, supply chain, and e-commerce at companies such as Target and Tommy Hilfiger, Ashley knew she was equipped to create pieces that were not only functional, but worthy of the beautiful soul who inspired them.
House Hippos creates timeless, high-quality dog wear that’s made to last, built to fit, and designed with purpose. While our clothing is made for all dogs, our adaptive button design is specifically engineered for blocky-headed breeds, making dressing easier and more comfortable for pups with wider necks and strong builds. The name “House Hippos” comes from a beloved nickname in the pittie community: a nod to their affectionate nature, couch-loving tendencies, and chunky charm. Each piece is designed through Wrigley’s perspective, capturing her personality and connecting with a growing community of dog lovers who see their pets as family.
At House Hippos, fashion meets impact. We partner with local shelters to photograph adoptable pit bulls wearing our designs, helping to soften their image, boost their visibility, and improve their chances of finding forever homes. Every campaign serves both our mission and our community.
House Hippos is about more than clothing. It’s about shifting perceptions, celebrating individuality, and giving every dog, especially the blocky-bodied and big-hearted, a chance to shine.
